With Fallen Footwear going under the shoe debate has become a hot topic again. I get bummed out on some of the stuff people say that isn’t correct. So for whatever reason I decided to document my current stance on the whole corporate vs skater owned shoe argument.

For years I took a ‘skater owned brands only’ stance. This changed when New Balance Numeric came around and gave PJ Ladd a shoe. Why? Because I’m a huge PJ Ladd fan and because the shoe seemed perfect (note – it is perfect). Lets start by listing a few facts about all skate shoe brands.
1) All skate shoes are made in China by non-skaters. From Vox to Nike, no skaters are manufacturing the shoes.
2) All skate shoe brands have a skate team.
3) All skate shoe brands have skaters involved in running the team and helping with shoe designs.

With that said what makes skater owned brands different from corporate companies? I think there are two main differences which can be broken up as a pro and con. The pro is that the bigger brands have access to better technology which in many cases make better shoes. This isn’t always the case, just a general consensus. The con is that a non-skater bigwig executive type could pull the plug at any point. It’s my believe that a skater owned brand would hold onto their company longer then a major corporation trying to make numbers. Obviously there is a point where even skater owned brands shut down. Both the pro and con are huge though.

Another aspect of the skate shoe world that often gets overlooked is the environmental aspect. I live in Boulder, CO. I am kind of a hippy. So this is probably a bigger deal to me then others, but I want my shoes to last as long as possible. Both for financial reasons and to minimize my waste.

I guess overall to me the biggest thing is that you buy your shoes at your local skateshop. Whatever brand you chose as long as the local shop benefits I’m down. I personally do not like Nike though. Nike continues to steal riders and make way too much of a point of being everywhere. I want variety in skateboarding. I do not think badly of any other company. I am a little upset that the skater owned brands didn’t immediately improve their quality once bigger companies started moving in, but I think there has been more effort for quality lately.

Thanks for listening. Have fun. Go skate.

A couple random notes:
Supposedly the process of vulcanizing a shoe is incredibly bad for the environment. Why isn’t this a big deal?
New Balance isn’t actually a corporation, but a privately owned company. I didn’t know that until this week.

It’s a cupsole shoe battle royale! Featuring three shoes from some of my current favorite skateboarders. PJ Ladd, Mark Suciu and Brandon Westgate. I gave up on vulcanized shoes awhile ago because they hurt my legs and back too much. I wore Footprints Gamechanger orthotic insoles in all of these shoes. I love them and highly recommend them. I blow through the left toe of every shoe I’ve skated. So having to duct tape in an extra piece of suede into the toe is normal for me.

New Balance Numeric PJ Straford 533

Rating: COMFORT
Rating: BOARD FEEL
Rating: BREAK IN PERIOD (Good rating means it doesn’t take long to break in)
Rating: SOLE DURABILITY
Rating: UPPER DURABILITY
Rating: STYLE
Rating: OVERALL

The original Blackbox made Stratford 479 had become my favorite shoe ever. The New Balance made 533 had a lot to live up to. I loved how flexible and yet supportive the 479 was. The 479 was not very grippy though and not the most durable shoe. I have skated about 5 pairs of the PJ 533 now. While I was initially hesitant of the thicker and stiffer sole I have become just as big of fan of the PJ 533s. The 533 is way grippier and way more durable then the 479. The 533 toebox doesn’t fit as perfect as the 479 for me, but it’s still a good fit. This shoe lasts forever, over a month of skating everyday. It’s insane. From a hippy standpoint I really like that I’m killing fewer cows and wasting fewer resources when I skate these. And I am a huge PJ Ladd fan so supporting him is a major plus to me. This shoe is great. I do with the sole was slightly more flexible though.

Emerica Westgate CC

Rating: COMFORT
Rating: BOARD FEEL
Rating: BREAK IN PERIOD (Good rating means it doesn’t take long to break in)
Rating: SOLE DURABILITY
Rating: UPPER DURABILITY
Rating: STYLE
Rating: OVERALL

I have had the Leo and I don’t like that shoe. So I was happy to see the new Westgate offer a bit more support then the Leo, but still remain a simple thin cupsole. The long and narrow fit is a little weird and required some breaking in to avoid blisters on the outside of my toes. They are also a little too spongy for me initially. They did break in though and there were a few days where I loved this shoe. I say ‘a few days’ because the shoe didn’t last much longer then that. I wore through to the insole in 9 days. That is not good. For the record I skate Mob grip, but that didn’t stop the PJ shoes from lasting a month. I’m in a position where durability isn’t my biggest concern so I will say I still like this shoe quite a bit. Even if I couldn’t ollie over a car in them.

Adidas Suciu ADV

Rating: COMFORT
Rating: BOARD FEEL
Rating: BREAK IN PERIOD (Good rating means it doesn’t take long to break in)
Rating: SOLE DURABILITY
Rating: UPPER DURABILITY
Rating: STYLE
Rating: OVERALL

Alright this is kind of a weird one to review. I like thin cupsoles so I thought the ADV would be similar to a cupsole. It’s not, it’s insanely thin and skates like a vulcanized shoe. It also comes with an incredibly thick insole which I replaced with my normal Footprints Gamechanger. So I didn’t really skate the shoe the way it’s designed. I only lasted a few days before I gave up on these. My feet hurt in them even just skating flatground. Rating the durability isn’t easy either as I only skated them a few days, but as you can see they already had wear marks. Judging from experience I don’t think they were very durable. With all that said, if you like a super thin shoe and a thick insole, maybe these are for you.

No surprise, but the PJ shoe wins. Never doubt PJ.

Rating: STYLE
Rating: COMFORT
Rating: BOARD FEEL
Rating: BREAK IN PERIOD (Good rating means it doesn’t take long to break in)
Rating: SOLE DURABILITY
Rating: UPPER DURABILITY
Rating: OVERALL

I don’t have many good things to say about these shoes. The horrible lack of durability is inexcusable. Get it together Emerica. Neither of these lasted longer then a week.

Rating: STYLE
Rating: COMFORT
Rating: BOARD FEEL
Rating: BREAK IN PERIOD (Good rating means it doesn’t take long to break in)
Rating: SOLE DURABILITY
Rating: UPPER DURABILITY
Rating: OVERALL

This is not a good shoe. I really don’t have one good thing to say about it. The fit is horrible. The sole is kinda thick which could be ok, but combined with a super thin upper it’s just weird fitting shoe. Neither the sole or upper last long. The style isn’t all that either, but at least it doesn’t have a swoosh on it.

Rating: STYLE
Rating: COMFORT
Rating: BOARD FEEL
Rating: BREAK IN PERIOD (Good rating means quick break in period)
Rating: SOLE DURABILITY
Rating: UPPER DURABILITY
Rating: OVERALL

These shoes lasted 12 skate days

My first Sole Tech shoes in awhile. Man, they are comfy. That’s about all I have to say good about these shoes though. They took a long time to break in. The inside of the shoe on the heel tore out so my right achilles was rubbing on something hard. The tread pattern wore out quick. The soles still felt decent when I gave up on. They had a little hole starting in the sole. I would have kept skating them, but I didn’t feel like shoe goo’ing the toe area for the 4th time. The board feel wasn’t all that either. I think Emerica takes pride in making kind of bulkier shoes, so maybe they would be good for you.